WHY?

It is said that people buy your 'why' not your what or how. Now if you haven't heard this before you're probably thinking, what the hell is he on about, surely they buy what you sell and how you sell it. I used to think that too, until I watched this video.

I've watched this a few times now and to be honest, I just couldn’t find my WHY. I came up with things like

  • I love doing what I do
  • To make money
  • People say I'm good at it
  • I like people's reaction when they see their images
  • Now these are all good reasons for doing it, but why would anyone care about any of them; apart from, I'm good at it I guess, but they don't know that until after I've done it.
Food photography

Over the last few months it has been playing on my mind that I didn't know WHY I'm a photographer. I've attended quite a few seminars and this 'WHY' seemed to keep coming up, but I didn't know WHY. I spoke to trainers and mentors about it, and they all said that although my reasons above were good ones, none of them are going to compel clients to want to engage me.

I looked at each of the genres of photography that I undertake and listed why I thought I did them, and each time I came up with the same answers. Then on day, while watching training videos, I watch lots of videos by top photographers trying to improve my techniques, I realised what my WHY was.

Jewellery box product photography

I want to create! Now I know that's sounds a bit obvious for someone who's in a creative business, but I want to help businesses 'Develop their image' (my new tag line by the way).  That is my WHY! I want to create images for businesses that help them engage with clients. I want to show their clients how good they are, how good and trustworthy they are, I want to work with forward thinking businesses that value the time, effort and passion I put into every image I create. That is my WHY!

People have always described me as a commercial photographer. I don't know why as I used to do more social photography than anything, but I now know why. I think they have been seeing my WHY when I couldn't. They have seen my passion for commercial photography and helping businesses, when I couldn't. You see I thought I was a social photographer, and don't get me wrong I love doing weddings and portraits, and I give the same care and attention to their shoots as I do to all my clients, but my passion really is commercial. OK I'm starting to ramble a bit now, but that is because every time I start to talk about finally finding my WHY I get so very excited.

Business commercial portraits and Headshots

Since finding my WHY and starting to relax with it, I have found a new lease of life. I will still continue to do weddings and portraits if asked, but I will limit those to couples I connect with, and who really do want ME to do it. I have limited my wedding commitments to a maximum of 10 full day weddings over the last couple of years and will reduce this further over the next couple of years to 5, but I can assure anyone engaging me to shoot their wedding that it will be an amazing experience for us all.

So to the future. I have already explained WHY but not what it means for John Rose Photography Limited.

Corporate events and special occasions

Well, I have already created a new commercial website, johnrose.photography which showcases some of the commercial photography I have been doing. In the next few months I will be moving premises. It's still at old Sarum and has free parking but I will now have a unit to myself. This will give me much more room as I will have the whole of the ground floor as studio space, which in turn will allow me to be more creative with how and what I shoot. It also has direct ground floor studio access which will allow for larger projects.

So the future for John Rose Photography is in the commercial world, with an occasional dip into the wedding and portrait markets. We will still shoot charity and commercial events but these will, in the main, be all inclusive pre-paid events with the images being supplied to the event organiser, or printed for guests on the night.

Awards events and business conferences

Our current school photography will be separated to become its own entity, although in the early days it is quite possible I will be doing a lot of the photography. As this part of the business grows I will bring in other photographers who have been trained by me to undertake the work in the manner I have always done.

Thank you for reading my ramble. Please do leave a comment, I am very interested to know what you feel about the proposed changes. If you have a question post it in the comments and I will answer it on here. If you would like to talk to me about how I can help you and your business create your message in images please do get in touch by clicking here, emailing studio@johnrose.photography or telephoning 01722 320500.

Click image to visit new commercial website

Click image to visit new commercial website

 

Magna Carta: Spirit of Justice, Power of Words

  Magna Carta: Spirit of Justice, Power of Words – an interactive exhibition for a Great Charter opens at Salisbury Cathedral

Magna CartaSalisbury Cathedral - home to the finest preserved of the four original copies of Magna Carta - celebrates the 800th anniversary of the historic charter as it launches a new exhibition telling the story of its creation and enduring legacy. The new exhibit takes visitors on a journey of liberty and justice woven throughout the Cathedral, medieval cloisters and stunning 13th-century Chapter House.

The interactive and immersive design brings to life the history and the contemporary relevance of this extraordinary document, which is often seen as representing the foundation of modern human rights and of the justice system we recognise today.

The varied elements of the exhibition are intended to encourage a response, from the digital display of spinning globes that exposes statistics on human rights, to the medieval sword that visitors can try out. The exhibition has been designed to appeal to families and younger audiences as well as the Cathedral’s many international visitors, using media installations, simple interactives, objects and stylish graphics.

Stretched Skin ParchmentSalisbury Cathedral’s copy of Magna Carta is re-housed in a dramatic new enclosure, befitting its international significance, and other manuscript treasures from the Cathedral’s archive are displayed. There is also new interpretation of the ornate medieval frieze which visitors can follow round the Chapter House. More is revealed about the historical characters linked to Salisbury who shaped the creation and early years of Magna Carta, whilst contemporary reflections on the meaning of Magna Carta are provided through an thought-provoking documentary made in partnership with local students and Bournemouth University.

Supported through a grant of £415,000 from the Heritage Lottery Fund (HLF), Salisbury Cathedral aims to use the 800th anniversary year to find new ways to engage visitors with the Magna Carta and its themes.

150227-MagnaCarta-8423The Dean of Salisbury, the Very Revd June Osborne, said:

“So many of the liberties that we hold dear today – and perhaps sometimes take for granted – can be traced back to Magna Carta. Despite its age the document has clearly gained in relevance for a modern audience, and there is a tangible sense of anticipation as we open this new exhibition and launch the 800th anniversary celebrations in Salisbury. I know that the many visitors who will come to Salisbury Cathedral to experience this exhibition will be excited and engaged by what they find and hope they will go away inspired by Magna Carta’s enduring values of fairness, universal rights and justice.”

The Very Revd June Osborne and Simon Timms, Chair of Heritage Lottery Fund South West Committee

Simon Timms, Chair of Heritage Lottery Fund South West Committee, said:

“In today’s world an understanding of justice and human freedoms is of paramount importance, so the Heritage Lottery Fund is delighted to support Salisbury Cathedral’s ambitious plans to celebrate Magna Carta in its 800th year.

"It will be a thrilling experience for visitors to come face to face with Salisbury's copy of Magna Carta in the new exhibition. And we are very impressed with the wide-ranging programme of events that the Cathedral is arranging during 2015 to give everyone this opportunity".

Exhibition designers Haley Sharpe Design (hsd), creators of ‘Magna Carta: Spirit of Justice, Power of Words’ embraced the challenge of interpreting the Charter as widely as possible. Oriel Wilson, project consultant, hsd, said:

“Our creative design work had to incorporate a range of site-specific media solutions. We have worked carefully within the stunning and sensitive interiors of the Cathedral to develop an exhibition that we believe will appeal to a wide visitor profile with tactile hands-on activities to give visitors the feel of medieval life and touchscreen displays that allow people to explore the continued fight for justice and human rights in the 21st century.”

Spirit of Justice, Power of Words, the exhibition, will be formally opened by Neil MacGregor, Director of the British Museum on 6 March after which he will deliver a lecture entitled ‘Making the Magna Carta We Want: The Unintended Meanings of an Icon’. Following a successful build and testing period, the exhibition will be open to the public from, Saturday 28 February, a week earlier than expected.

Professional commercial studio portraits/headshots

Commercial studio portraits/headshots

Entrepreneurs, Actors, Singers, Speakers, Authors, Trainers

We are the professional's choice for commercial portraiture and headshots in Salisbury. Offering sessions to suit everyone, if you want to be seen as a serious professional on your social media profile and website come and speak to us. We offer discounts to members of both Wilton and Salisbury Chamber of Commerce and Industry members.

Corporate headshots

90 minute session £195 • A selection of poses shot • 2 outfit changes • 2-3 backgrounds • Immediate viewing • 6 digital images fully edited suitable for printing

60 minute session £125 • A selection of poses shot • 1 outfit changes • 2 backgrounds • Immediate viewing • 4 digital images fully edited suitable for printing

20 minute session £35 • 4 poses shot • 1 background • Immediate viewing • 1 digital image fully edited suitable for printing

Additional images available at £17.50

Location shoots available from £225

Salisbury Big Business Event at Salisbury Guildhall

Chris Hemingway MBE at Salisbury Big Business Event

Well the Salisbury Big Business Event is over for another year, but what an event it was.

Our attendance began on Wednesday evening when we photographed speaker Wayne Hemingway MBE for Salisbury Life. We were unable to stay for the talk due to a prior engagement, but those who did said it was very good.

We attended three very informative talks during the day on Thursday, and Mandy stayed and photographed the Levi Roots talk Thursday evening.I attended 3 more talks on Friday, 'Have you got your branding right' by An.X Agency and 'Would you like to use social media more effectively' by Andy Poulton, and 'How to stay ahead of the trend' by Chris Simpson, Wiltshire business Support Service.

From the BBE website http://www.salisburybigbusiness.co.uk/

Levi Roots at Salisbury Big Business Event

Last week over 700 business representatives took part in the third annual Salisbury Big Business Event at The Guildhall, Salisbury.

The event ran from 7 – 9 May and was sponsored by Salisbury City Council, Wiltshire Council, Trethowans Solicitors, Federation of Small Businesses, Salisbury Business Improvement District, Blue Frontier and Salisbury Chamber of Commerce.

Offering FREE advice to businesses of all sizes including start-ups, the event provides workshops, seminars and networking on a variety of subjects.

Managing Partner of Trethowans Simon Rhodes said, “We are delighted to support this event and offer advice and guidance to businesses, we have received some fantastic feedback from the business community on the knowledge and skills they have gained by attending.”

An.x talk at Salisbury Big Business Event

Over the three days speakers from across a number of sectors have shared their knowledge and the event also welcomed fashion entrepreneur Wayne Hemingway and food entrepreneur Levi Roots.

The Mayor of the City of Salisbury, Cllr Mrs Penny Brown said, “As the Mayor I was honoured to meet so many businesses from across Wiltshire and even further afield. Salisbury City Council enjoys working in partnership with our fellow sponsors and I have been amazed at the scope of the speakers and their wisdom. One of my highlights was to meet Levi Roots and welcome him to the Guildhall, the speakers including Wayne Hemingway and Andy Reid were inspirational.”

Fleur de Rhe Philipe, Wiltshire Council cabinet member for economic development said: “It is important we continue to support events which create opportunities to boost the local economy.

Andy Poulton at Salisbury Big Business Event

During these three days businesses with diverse backgrounds shared their knowledge and ideas which I know will have positive impact on future business growth and partnerships in our county.”

If you had a chance to visit the event I hope you had a great time and took away some useful FREE information: I know we did!

If you didn't get to visit the event this time I would respectfully suggest you get ready to put the dates of the 2015 event in your diary as soon as they become available. We will certainly be adding the dates to our diary, I mean where can you get FREE advice with no strings, apart from John Rose Photography of course.

If you would like to see more images captured by us during our visit you can do so in the Salisbury Life gallery on our website.

What a dose of your own medicine tastes like… MG Cannon MD, Robert Snook tell us

 “It’s not our customer’s job to remember to buy from us. It’s our job to remind them.”

MedicineThis is one of my favourite quotes, and an everyday mantra in our respective businesses, MG Cannon, Turkish Villa Holidays and Computers DotCom.

You see it reminds me every single day that as much as we love our customers, and they normally love us in return, they see so many brands every day that we need to remind them we are the answer to their problem…. Whatever that is today and however different it was to their last problem.

I experienced this in reverse recently when I commissioned John Rose Photography to undertake some commercial work for us. Why? Because over recent months, during which time I wasn’t actually in the buying zone,  they had constantly reminded me through their commercial product offer that they were the ‘go-to’ commercial solution for when I was ready to buy because they looked good, they looked like the experts.

Because of our mantra, I really got this and respected that they had stayed in touch and kept me aware of their innovations, without any hard selling to me.

140204-MGCannon-038“Silence is a message and usually not a good one”

Think about your partner at home for a second. When is goes quiet is that usually a good sign or a bad one? Exactly!

In our businesses we understand that if our customers are not hearing our messages, they are hearing nothing, or worse, only hearing our competitor’s version.

Looking back, I guess what John Rose Photography did was to ensure there was no long term silences and ensured that they were remaining logged in my mind all the time. This was done in an easy going way. I guess I never even noticed sometimes.

“Would you rather they were satisfied or loyal?”

You think they’re the same thing right? Wrong. So wrong.

Think about your partner at home again. If you had to choose, would you rather they were satisfied or loyal? Not the same now is it ? No, definitely not the same!

What this dose of my own medicine showed me was that leading up to, during and immediately after the commercial shoot, I was satisfied. John Rose had taken some great professional shots that would ensure our brand continued to stand out from our competitors in future.

But then something else happened. Their follow up and attention to detail in ensuring they had completely followed through with, and fully met, the brief changed me from being a satisfied customer to a loyal customer, and that is an important step to take.

“Relevance Drives Results”

140204-MGCannon-170Stop and think for me one more time. Think about Jessops, Borders, HMV, Blockbuster, Woolworths and all those high street brands not here anymore.

As diverse as they are, they all had one thing in common and it’s the same one thing all failed businesses, in all industries, in all of history have had in common…

They stopped being relevant to their customers. And because their customers decided they weren’t relevant anymore they found someone or something that was.

Borders customers found Kindle, Blockbuster customers found Netflix…. and so on.

What I liked about John Rose Photography’s offer was that they showed me they weren’t in it to sell me one commercial shoot, they were in it to be our long term media partners and had videography and other innovations in their skillset ready to ensure they would make that happen. This was much more refreshing and enjoyable than being sold to for a quick sale.

“So, how did your own medicine taste?”

Pretty good. It certainly helped me and I’ll keep it to hand ready for next time.

WineI’d probably describe it something like “had seen it on the shelf, noticed it looked good, so tasted it one day, found it easy to use, refreshing and enjoyable. Easy to swallow with a sweet, instead of bitter, after taste.

Sounds more like a good wine doesn’t it? Well I guess if it had of been wine instead of medicine, I would definitely go for a case next time….much more fun than medicine.

 

Unleash Your Inner SuperStar

IMG_0045

Since you're reading a photography blog, it seems fitting to talk about visibility. In particular, your visibility.

Call it what you will - your personal brand, your profile, your celebrity status – putting yourself ‘out there’ is often one of the scariest things you'll do as businessman or woman.

There’s no doubt you intellectually ‘get’ the benefits of standing out from the crowd. Those who succeed appear to magnetically attract business and career opportunities to them with ease.

But what if that’s not you?

What if you're uncomfortable with the different visibility vehicles – be that the stage, the page or the screen?

What if you're terrified of putting more of yourself out there, you're worried about what others might think of you, and you're scared of what you'll look like on film?

Here are 5 tips to safely raising your head above the parapet:

  1. Get a professional headshot. Use this on all your social media profiles, and on your CV. If you haven't got one, John Rose Photography has a fantastic £35 headshot service, so there’s no excuse!
  2. Practice makes perfect on video – expect being on camera to be more than a little scary at first. Take comfort in the fact that you will get better with practice. Whether you're promoting your business or looking for your next job offer, there is no better way than video for people to get a feel for the real you without meeting you in person.
  3. Learn basic copywriting techniques. Words are powerful. They get you noticed. Whether you're promoting your business or yourself, good copy sells. Web pages, press releases, CVs, job letters, adverts – words matter, so make yours count!
  4. Get over yourself. Identify what’s really holding you back from going for that promotion. From opening your dream business. From speaking up for something that matters to you. And surround yourself with like-minded, positive people who are on your side, who cheer you on, and inspire you to go for it despite your fears.
  5. Be you! Express yourself freely and fully to turn on your star power. Don't be a replica of someone else, or get bogged down comparing or contrasting yourself with others. You've got your own unique gift to give to the world and you're perfect just the way you are. Read the last sentence again – and believe it!

And if you're a woman who runs her own business, or wants to, grab a Guest Pass to Damsels in Success Salisbury on Monday 31st March (click here to register). Our theme for the month is ‘Magnetic Marketing: Let’s Get Visible’. We'll be exploring ways to try on our celebrity personas in a safe and relaxed environment.

Cheering you on! Love Lulu xx

Lulu Mungur | Chief Cheerleader & Director Damsels in Success Salisbury | 07711 640251

Lulu Mungur

Good luck embracing your inner superstar and promoting yourself with ease. I'd love to hear how you get on. Connect with me on social media and let me know how I can help.

lulu@damselsinsuccess.co.uk | damselsinsuccess.co.uk/salisbury

facebook.com/lulumungur | twitter.com/lulumungur | uk.linkedin.com/in/lulumungur

About Lulu.  Lulu helps professional and entrepreneurial women to find their fortune and discover their own formula for success with ease – what she likes to call finding your F-Factor. Lulu believes we all have it within us to be successful and that every girl deserves a real live fairy godmother to give her a helping hand. Passionate about supporting women in designing their ideal working lives that fit around the needs of those that they love, Lulu’s clients benefit from her boundless energy and solid business know-how, with more than 20 years’ experience of sales and marketing, business strategy and systems, and leading and managing teams. Lulu helps her clients expand their businesses or enhance their careers, without struggle or sacrifice in the other key areas of their lives.

Opening of the Pembroke Arms at Wilton

The Pembroke Arms at Wilton opened its doors on 23 April 2013, following a comprehensive six month refurbishment. Situated in the small town of Wilton on the beautiful Pembroke Estate, it has been very carefully and beautifully furnished with, colonially-themed furniture from Rajasthan, supplemented with items from local suppliers and antique dealers.

This hotel is a part of the Hillbrooke Hotels collection, which offers luxurious bedrooms, a restaurant & bar that offer exceptional choice, plus elegant function rooms which are perfect for weddings or conferences.

"we have an unconventional style which won't fail to impress as you step through the door; a passionate and obliging style of service that exceeds customer expectations."

John Rose Photography were invited to attend and photograph the launch on behalf of Neylon Associates, and Salisbury Life Magazine. Capturing images of special guests Lord Pembroke and John Glenn MP along with many local business owners from in and around Wilton and Salisbury.

Guests were permitted to wander freely around the hotel, whilst being treated to a three course sampler of fantastic food, with ingredients sourced locally.

The hotel really is a welcome addition to the local area with great comments already being left including:

"We are delighted that Hillbrooke Hotels have taken over The Pembroke Arms and we wish them every success."

The Earl and Countess of Pembroke

 

_D4_5975

_D4_5984

_D4_6002

_D4_6010

_D4_6016

_D4_6018

_D4_6020

_D4_6021

_D4_6023

_D4_6026

_D4_6032

_D4_6037

_D4_6045