WHAT?

So we've been through my WHY!

I want to create images for businesses that help them engage with clients. I want to show their clients how good they are, how good and trustworthy they are, I want to work with forward thinking businesses that value the time, effort and passion I put into every image I create. That is my WHY!

Proterra Limited

Proterra Limited

And my HOW!

As a professional commercial photographer I have a four step approach to creating amazing images for my clients. The listening stage and the research stage being my how!

Richard Griffiths and Co

Richard Griffiths and Co

So now to my WHAT!

I have listened and researched, and have clarity on the message that is required, so we now move onto the creative stage.

Vita Skin Spa

Vita Skin Spa

The creative stage is exactly what it says on the tin, it's where I look at putting the ideas I have gathered in all the previous stages and turn them into an image design. The results of this stage depend on where and how the images will be used, and of course my clients budget. In creating the images I have to ensure I balance the cost of producing them, to the investment (ROI) my client will be making. There is absolutely no point in having an amazing campaign if it costs more to produce than they can make in bottom line profits.

Trethowans LLP

Trethowans LLP

I have listened, researched, created, and now I have moved to the final stage, which is the production stage. This is where the idea becomes reality, and I produce the image(s) to give the desired outcome. The outcome can of course be a myriad of things from engagement, sales, social interaction, bums on seats if they are having a conference, the list is endless. At the end of this stage the client will have an image, or images that they will be able to use freely and without further license, for as long as they are able to give the message they want them to give.

So that's it, my, WHY! HOW! WHAT! used to power John Rose Photography's client care.

MG Cannon

MG Cannon

I hope you have enjoyed reading this short series of posts. Now that you know a little more about John Rose Photography Limited. Please do leave a comment, I am very interested to know what you feel about this series.

Holiday Inn - Stonehenge

Holiday Inn - Stonehenge

If you have a question post it in the comments and I will answer it personally. If you would like to talk to me about how I can create an image to help you and your business grow, please do get in touch by clicking here or telephoning 01722 320500.

Salisbury Plain Military Wives Choir

Salisbury Plain Military Wives Choir

I am very passionate about what I do, and the results I present to my clients. If you know someone that would benefit from a no obligation chat with me then please do forward my details and I will be pleased to talk to them.

State of Play

State of Play

Commercially Savvy Salisbury

Commercial Portraits

Were you one of the commercially savvy businesses that got your year off to a fresh start by updating the images on your promotional material and website. Well there's still time!

The first couple of months of our new year here at John Rose Photography, Salisbury has been very  busy helping our commercial clients update their images. We find that many companies start the year looking at their marketing material and website. They find it to be the perfect time to refresh everything. The old cliche 'a picture paints a 1000 words' is never more true when it comes to commercial promotion in South Wiltshire and West Hampshire

Commercial art photographyWe all know people buy from people, and the more business savvy people know that making your business stand out from the crowd is even more important. Did you read Mandy's post 'What do the images on your website or promotional material say about you', the guest blog from Personnel Placements  'Profile pictures - what do they tell a potential employer about you?' or the guest blog from Robert Snook, MD of MG Cannon 'What a dose of your own medicine tastes like'. If not then pop over and have a look, they are well worth reading.

commercial singer/actor headshotsWe have recently relaunched our commercial studio portraits giving you 3 options to choose from, starting as before with the 20 minute shoot for £35. Full details can be found in our blog post 'Professional commercial studio portraits/headshots'. If you are a member of Salisbury or Wilton Chamber of commerce you can take advantage of a 10% discount on the displayed prices.

We are currently working on our 'New Year, New Image' promotion for SME's. This is similar to our commercial studio portrait shoots, but will allow you as a businesses to update your literature and website with professional, high quality images of your business premises and products too. We have options to suit everyone, and at very reasonable prices. COMING SOON!

Commercial product shotsWe are very lucky to have a hugely diverse client list, and in any one month we can be shooting art, commercial headshots, actors, singers, jewellery, electrical items, the list goes on. If you are thinking that perhaps it is time you freshened up your website and promotion material with new, bespoke images, give us a call on 01722 320500 or email commercial@johnrosephotography.com

 

6 Reasons Why Images are Important

If you have an online store, issue press releases or even just have a Facebook business “page”, then here are 6 reasons to publish images and photos as part of your business marketing tactics.

  1. Articles with images get 94% more total views
  2. Including a Photo and a video in a press release increases views by over 45%
  3. 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
  4. In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
  5. In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
  6. Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)

Read more at http://www.jeffbullas.com

What a dose of your own medicine tastes like… MG Cannon MD, Robert Snook tell us

 “It’s not our customer’s job to remember to buy from us. It’s our job to remind them.”

MedicineThis is one of my favourite quotes, and an everyday mantra in our respective businesses, MG Cannon, Turkish Villa Holidays and Computers DotCom.

You see it reminds me every single day that as much as we love our customers, and they normally love us in return, they see so many brands every day that we need to remind them we are the answer to their problem…. Whatever that is today and however different it was to their last problem.

I experienced this in reverse recently when I commissioned John Rose Photography to undertake some commercial work for us. Why? Because over recent months, during which time I wasn’t actually in the buying zone,  they had constantly reminded me through their commercial product offer that they were the ‘go-to’ commercial solution for when I was ready to buy because they looked good, they looked like the experts.

Because of our mantra, I really got this and respected that they had stayed in touch and kept me aware of their innovations, without any hard selling to me.

140204-MGCannon-038“Silence is a message and usually not a good one”

Think about your partner at home for a second. When is goes quiet is that usually a good sign or a bad one? Exactly!

In our businesses we understand that if our customers are not hearing our messages, they are hearing nothing, or worse, only hearing our competitor’s version.

Looking back, I guess what John Rose Photography did was to ensure there was no long term silences and ensured that they were remaining logged in my mind all the time. This was done in an easy going way. I guess I never even noticed sometimes.

“Would you rather they were satisfied or loyal?”

You think they’re the same thing right? Wrong. So wrong.

Think about your partner at home again. If you had to choose, would you rather they were satisfied or loyal? Not the same now is it ? No, definitely not the same!

What this dose of my own medicine showed me was that leading up to, during and immediately after the commercial shoot, I was satisfied. John Rose had taken some great professional shots that would ensure our brand continued to stand out from our competitors in future.

But then something else happened. Their follow up and attention to detail in ensuring they had completely followed through with, and fully met, the brief changed me from being a satisfied customer to a loyal customer, and that is an important step to take.

“Relevance Drives Results”

140204-MGCannon-170Stop and think for me one more time. Think about Jessops, Borders, HMV, Blockbuster, Woolworths and all those high street brands not here anymore.

As diverse as they are, they all had one thing in common and it’s the same one thing all failed businesses, in all industries, in all of history have had in common…

They stopped being relevant to their customers. And because their customers decided they weren’t relevant anymore they found someone or something that was.

Borders customers found Kindle, Blockbuster customers found Netflix…. and so on.

What I liked about John Rose Photography’s offer was that they showed me they weren’t in it to sell me one commercial shoot, they were in it to be our long term media partners and had videography and other innovations in their skillset ready to ensure they would make that happen. This was much more refreshing and enjoyable than being sold to for a quick sale.

“So, how did your own medicine taste?”

Pretty good. It certainly helped me and I’ll keep it to hand ready for next time.

WineI’d probably describe it something like “had seen it on the shelf, noticed it looked good, so tasted it one day, found it easy to use, refreshing and enjoyable. Easy to swallow with a sweet, instead of bitter, after taste.

Sounds more like a good wine doesn’t it? Well I guess if it had of been wine instead of medicine, I would definitely go for a case next time….much more fun than medicine.