So we've been through my WHY!
I want to create images for businesses that help them engage with clients. I want to show their clients how good they are, how good and trustworthy they are, I want to work with forward thinking businesses that value the time, effort and passion I put into every image I create. That is my WHY!
And my HOW!
As a professional commercial photographer I have a four step approach to creating amazing images for my clients. The listening stage and the research stage being my how!
So now to my WHAT!
I have listened and researched, and have clarity on the message that is required, so we now move onto the creative stage.
The creative stage is exactly what it says on the tin, it's where I look at putting the ideas I have gathered in all the previous stages and turn them into an image design. The results of this stage depend on where and how the images will be used, and of course my clients budget. In creating the images I have to ensure I balance the cost of producing them, to the investment (ROI) my client will be making. There is absolutely no point in having an amazing campaign if it costs more to produce than they can make in bottom line profits.
I have listened, researched, created, and now I have moved to the final stage, which is the production stage. This is where the idea becomes reality, and I produce the image(s) to give the desired outcome. The outcome can of course be a myriad of things from engagement, sales, social interaction, bums on seats if they are having a conference, the list is endless. At the end of this stage the client will have an image, or images that they will be able to use freely and without further license, for as long as they are able to give the message they want them to give.
So that's it, my, WHY! HOW! WHAT! used to power John Rose Photography's client care.
I hope you have enjoyed reading this short series of posts. Now that you know a little more about John Rose Photography Limited. Please do leave a comment, I am very interested to know what you feel about this series.
If you have a question post it in the comments and I will answer it personally. If you would like to talk to me about how I can create an image to help you and your business grow, please do get in touch by clicking here or telephoning 01722 320500.