Get set, debate

Should you have your photo on your business card; Yes or No?

There are reasons for and against, but it’s not something that is seen very often; but why? One local firm of solicitors do take the image approach, as do a firm of financial advisors, but why is it still not used by many

Think about all the business cards you collect when attending networking events. You get back the office and sort through the stack. Can you remember the people who gave you their card?

Having a photo on your business card helps people remember you. People do business with those they know, like and trust. If they can remember you, that’s the first step.

When you have your headshot on your card, people get a second chance to meet you. You meet so many people at a networking event, how is someone that you spoke to for 30 seconds going to remember your face. Do you ever have that “What was the name of that guy?” moment after a networking meeting?

Like all images associated with you and your business, it must be the right image. By that I mean a professional looking image wearing clothing appropriate to your trade or profession.

So if it’s such a good idea, why don’t more people do it?

Do you have your photo on your business card? If not, why not?

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Commercially Savvy Salisbury

Commercial Portraits

Were you one of the commercially savvy businesses that got your year off to a fresh start by updating the images on your promotional material and website. Well there's still time!

The first couple of months of our new year here at John Rose Photography, Salisbury has been very  busy helping our commercial clients update their images. We find that many companies start the year looking at their marketing material and website. They find it to be the perfect time to refresh everything. The old cliche 'a picture paints a 1000 words' is never more true when it comes to commercial promotion in South Wiltshire and West Hampshire

Commercial art photographyWe all know people buy from people, and the more business savvy people know that making your business stand out from the crowd is even more important. Did you read Mandy's post 'What do the images on your website or promotional material say about you', the guest blog from Personnel Placements  'Profile pictures - what do they tell a potential employer about you?' or the guest blog from Robert Snook, MD of MG Cannon 'What a dose of your own medicine tastes like'. If not then pop over and have a look, they are well worth reading.

commercial singer/actor headshotsWe have recently relaunched our commercial studio portraits giving you 3 options to choose from, starting as before with the 20 minute shoot for £35. Full details can be found in our blog post 'Professional commercial studio portraits/headshots'. If you are a member of Salisbury or Wilton Chamber of commerce you can take advantage of a 10% discount on the displayed prices.

We are currently working on our 'New Year, New Image' promotion for SME's. This is similar to our commercial studio portrait shoots, but will allow you as a businesses to update your literature and website with professional, high quality images of your business premises and products too. We have options to suit everyone, and at very reasonable prices. COMING SOON!

Commercial product shotsWe are very lucky to have a hugely diverse client list, and in any one month we can be shooting art, commercial headshots, actors, singers, jewellery, electrical items, the list goes on. If you are thinking that perhaps it is time you freshened up your website and promotion material with new, bespoke images, give us a call on 01722 320500 or email commercial@johnrosephotography.com

 

6 Reasons Why Images are Important

If you have an online store, issue press releases or even just have a Facebook business “page”, then here are 6 reasons to publish images and photos as part of your business marketing tactics.

  1. Articles with images get 94% more total views
  2. Including a Photo and a video in a press release increases views by over 45%
  3. 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
  4. In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
  5. In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
  6. Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)

Read more at http://www.jeffbullas.com

Unleash Your Inner SuperStar

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Since you're reading a photography blog, it seems fitting to talk about visibility. In particular, your visibility.

Call it what you will - your personal brand, your profile, your celebrity status – putting yourself ‘out there’ is often one of the scariest things you'll do as businessman or woman.

There’s no doubt you intellectually ‘get’ the benefits of standing out from the crowd. Those who succeed appear to magnetically attract business and career opportunities to them with ease.

But what if that’s not you?

What if you're uncomfortable with the different visibility vehicles – be that the stage, the page or the screen?

What if you're terrified of putting more of yourself out there, you're worried about what others might think of you, and you're scared of what you'll look like on film?

Here are 5 tips to safely raising your head above the parapet:

  1. Get a professional headshot. Use this on all your social media profiles, and on your CV. If you haven't got one, John Rose Photography has a fantastic £35 headshot service, so there’s no excuse!
  2. Practice makes perfect on video – expect being on camera to be more than a little scary at first. Take comfort in the fact that you will get better with practice. Whether you're promoting your business or looking for your next job offer, there is no better way than video for people to get a feel for the real you without meeting you in person.
  3. Learn basic copywriting techniques. Words are powerful. They get you noticed. Whether you're promoting your business or yourself, good copy sells. Web pages, press releases, CVs, job letters, adverts – words matter, so make yours count!
  4. Get over yourself. Identify what’s really holding you back from going for that promotion. From opening your dream business. From speaking up for something that matters to you. And surround yourself with like-minded, positive people who are on your side, who cheer you on, and inspire you to go for it despite your fears.
  5. Be you! Express yourself freely and fully to turn on your star power. Don't be a replica of someone else, or get bogged down comparing or contrasting yourself with others. You've got your own unique gift to give to the world and you're perfect just the way you are. Read the last sentence again – and believe it!

And if you're a woman who runs her own business, or wants to, grab a Guest Pass to Damsels in Success Salisbury on Monday 31st March (click here to register). Our theme for the month is ‘Magnetic Marketing: Let’s Get Visible’. We'll be exploring ways to try on our celebrity personas in a safe and relaxed environment.

Cheering you on! Love Lulu xx

Lulu Mungur | Chief Cheerleader & Director Damsels in Success Salisbury | 07711 640251

Lulu Mungur

Good luck embracing your inner superstar and promoting yourself with ease. I'd love to hear how you get on. Connect with me on social media and let me know how I can help.

lulu@damselsinsuccess.co.uk | damselsinsuccess.co.uk/salisbury

facebook.com/lulumungur | twitter.com/lulumungur | uk.linkedin.com/in/lulumungur

About Lulu.  Lulu helps professional and entrepreneurial women to find their fortune and discover their own formula for success with ease – what she likes to call finding your F-Factor. Lulu believes we all have it within us to be successful and that every girl deserves a real live fairy godmother to give her a helping hand. Passionate about supporting women in designing their ideal working lives that fit around the needs of those that they love, Lulu’s clients benefit from her boundless energy and solid business know-how, with more than 20 years’ experience of sales and marketing, business strategy and systems, and leading and managing teams. Lulu helps her clients expand their businesses or enhance their careers, without struggle or sacrifice in the other key areas of their lives.