What does a commercial photographer do?

When I introduce myself as a commercial photographer, the most asked question is not the one you might expect. It is without fail, 'what does a commercial photographer do?’

I have always found this a strange question, as to me commercial suggests anything to do with businesses. I get asked this question more than any other, so I thought I would explain what I do.

The short answer is, I provide professional images for businesses. These can be of you and your staff, events (social or news), property, processes, products, or anything else that you require to promote your business. To explain this further, I have broken it down into sections and included a few images to illustrate.

people

When you think of images of you and your staff, I am sure the first thing that comes to mind is the traditional business shot on a white background. This is still the most popular for websites etc., but as you can see there is so much more that can be done to make your business stand out from similar companies.

When you book us to shoot your business portraits, we work with you to design a look that enhances your business profile.

products

Professional images of your product are a must for everyone looking to impress the more discerning client. Designed to ensure your product stands out, every detail is considered before the first image is captured.

Working with your website or catalogue/brochure designer we create the lighting and background to enhance the design.

property

Property photography is something that all businesses should consider. Shops, hotels, developers, builders, bed and breakfast establishments, public buildings, and even service companies should have professional images.

When shooting property the weather has a big part to play, as does the orientation of your property, time of year and exterior lighting. We work with you to get the look you desire. All of these components are analysed to ensure the perfect image is delivered.

events

Our event coverage is second to none, and is available for everything from a staff party to an annual awards event.

The images can be used for post event publicity, as well as event promotion the following year. Bespoke backgrounds, greenscreen technology and onsite printing and/or framing are just some of services we can offer, alongside our general event coverage. An online password protected gallery is also available if required.

We have regularly covered events for the society pages of local magazines such as Salisbury Life and Wiltshire Living. Inviting the local media to your event is a great way to gain valuable free publicity for your company.

FOOD

One of our favourite subjects to photograph (and taste obviously) is food. Our mouthwatering food photography will have people queuing to try it.

You take special care to produce your amazing plates, so why would you want them looking anything less than their best! Whatever image is required, we will ensure your food looks fantastic.

Promotion (PR)

PR images are the backbone of any marketing campaign or promotion. Required for your website, blog, press releases, and anywhere you want to profile or publicise your company. You can be assured we will deliver tailored images for you to use without fuss.

 

You now have an insight into the services we can offer your business. If you would like us to give you a no obligation image healthcheck, or discuss how we can help you promote your business, please email john@johnrosephotography.com